HoloLens’ future is said to be questionable as Microsoft struggles to put together a cohesive mixed reality strategy. It has been reported by Business Insider that Microsoft has just cancelled its plans for the HoloLens 3. According to a source, the headset is going the way of the floppy disc. In addition, according to the insiders, Microsoft signed an agreement with Samsung to collaborate on the development of a fresh new mixed reality gadget, causing a rift within the division.
He said that the HoloLens was “essential to [Microsoft’s] aspirations for new categories like mixed reality and the metaverse,” denying that it had been killed out. Added Shaw: “We are still dedicated to HoloLens and future HoloLens development. Business Insider was not allowed to speak with the corporation about the alleged cooperation with Samsung.
Mixed reality personnel who were interviewed by a media outlet indicated that the team is divided about which region to focus on. However, there are dissenting views as to whether the team should invest more in its own hardware or instead create a metaverse software platform that other companies can utilise, similar to the Windows operating system.
Some question whether Microsoft should continue to focus on things for business clients only, or if it should expand its product line to include items for consumers as well. Microsoft’s mixed reality team is likewise being pressed to meet military contracts, according to some. It has been claimed that Microsoft has hired Rubén Caballero, a former Apple executive, to head up device engineering for the HoloLens and other projects in 2020. According to a report in 2021, Microsoft lost 25 mixed-reality personnel to Meta, including veterans who had worked for the business for more than two decades.
It’s very evident, though, that Microsoft has lofty metaverse ambitions. By purchasing Activision Blizzard for $68.7 billion, Microsoft stated that the deal would give building blocks for the metaverse. Nadella remarked, “Gaming is the most dynamic and interesting category in entertainment across all platforms today, and will play a significant role in the development of metaverse platforms. ‘”